Resources

Helpful Reference Materials

BusinessPOV.com

The book "New Venture Creation" by Jeffry Timmons and Stephen Spinelli is highly recommended as a guide for assessing and developing a new venture concept.

A useful guide for structuring the business plan is Ernst & Young's Outline for a Business Plan

Example business plans can be found online at BusinessPlans.org

Example elevator pitches can be found online at Venture Challenge

Some students may also find these books helpful:

• "Commercializing New Technologies: Getting from Mind to Market" by Vijay K. Jolly
• "Wharton on Managing Emerging Technologies" by George S. Day et al.
• "The New Business Road Test: What Entrepreneurs and executives should do before writing a business plan" by John W. Mullins
• "Launching New Ventures: An Entrepreneurial Approach" by Kathleen Allen
• "Bringing New Technologies to Market" by Kathleen Allen
• "Technology Ventures: From Idea to Enterprise" by Richard C. Dorf and Thomas H. Bye