Resources

Helpful Reference Materials

BusinessPOV.com

The book "New Venture Creation" by Jeffry Timmons and Stephen Spinelli is highly recommended as a guide for assessing and developing a new venture concept.

A useful guide for structuring the business plan is Ernst & Young's Outline for a Business Plan

Example business plans can be found online at BusinessPlans.org

Example elevator pitches can be found online at Venture Challenge

A wealth of helpful information can be found at SBA.gov

Some students may also find these books helpful:

• "Commercializing New Technologies: Getting from Mind to Market"
  by Vijay K. Jolly
• "Wharton on Managing Emerging Technologies"
  by George S. Day et al.
• "The New Business Road Test: What Entrepreneurs and executives should do before writing a business plan"
  by John W. Mullins
• "Launching New Ventures: An Entrepreneurial Approach"
  by Kathleen Allen
• "Bringing New Technologies to Market"
  by Kathleen Allen
• "Technology Ventures: From Idea to Enterprise"
  by Richard C. Dorf and Thomas H. Bye